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SK Telecom Unveils New Connected Car Service

SK Telecom Unveils New Connected Car Service Image Credit: SK Telecom

SK Telecom this week unveiled the ‘T map for Car,’ an innovative connected car service based on its mobile navigation app ‘T map’ at the 2016 Busan International Motor Show.

According to SK, the 'T map for Car’ is Korea’s first connected car service that links a mobile navigation service/app to an in-vehicle navigation system. With the mobile ‘T map’ app, which is based on GPS (and base station, etc.), information is updated in real time. This addresses the challenges posed by current tracking systems which are not able to accurately locate vehicles in tunnels or underground areas. Existing in-vehicle navigation systems calculate the location of the vehicle using dead reckoning technology which however, does not provide real-time information updates. SK Telecom’s T map for Car combines the strengths of the two navigation systems to offer more accurate navigation information regardless of vehicle location and time.

The company also said that T map for Car will be applied to KIA K5 (Optima) – under the name ‘T map for KIA’ - from July 2016 and Jaguar Land Rover F-Pace – under the name ‘T map for JLR’ - from September 2016. T map for Car enables drivers to use the T map app on their In-Vehicle Infotainment System (IVI) screens by mirroring their mobile device screens through a USB cable. 

Lee Hae-yeol, Senior Vice President and Head of T Map Business Division of SK Telecom
SK Telecom’s T map for Car will deliver enhanced customer convenience and new value in the area of connected car services by combining the most popular mobile navigation service T map with in-vehicle navigation systems. SK Telecom will continue to make efforts to develop and expand connected car services by working closely with diverse partners in the automotive industry.

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Ray is a news editor at The Fast Mode, bringing with him more than 10 years of experience in the wireless industry.

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