Boku, the global leader in direct carrier billing, Wednesday announced new partnerships with every major mobile carrier in the UK to allow purchases of food and beverages using carrier billing via Verteda’s innovative Qjacker app. Qjacker is a revolutionary way of pre-ordering your food and drink at the stadium, allowing customers to jump the queues and collect their purchases in record time.
Boku said that this is the first time UK mobile subscribers can purchase real-world goods simply by storing their mobile phone number in the app and charging all purchases to their pre or post-paid mobile account.
Boku also claims that it is the only carrier billing provider to secure an e-money license from the Financial Conduct Authority and develop a model that enables the company to provide carrier billing for the purchase of physical goods. The company's license also applies to each country in the European Union as well countries in the European Economic Area, which could allow for future expansions of the kind of services offered via Qjacker.