GLOBE Telecom, the number one mobile brand in the Philippines, has entered into an MOU with Malaysia-based Pay-TV operator, Astro to offer Tribe over-the-top (OTT) video services to Filipino customers.
Tribe is an OTT service for ASEAN video consumers which was recently launched in Indonesia offering live and on demand content comprising live sports, Asian movies, and TV series including popular Korean entertainment. The partnership will potentially see Tribe widening its reach into Southeast Asia as well as enabling more Filipinos to watch video content across multiple genres on their devices.
Henry Tan, Chief Operating Officer of Astro
To differentiate itself from traditional OTT players, Tribe focuses on building a community of fans who are highly and socially engaged with each other around the content they consume. We will achieve this by enabling fan driven participatory activities to heighten the consumption experience, which we expect will align well with the social nature of Filipino consumers, particularly the younger demographic.
Albert de Larrazabal Soon,Chief Commercial Officer, Globe Telecom
We will be able to offer Tribe via mobile or home broadband plan bundles. Customers will also be able to ‘cast’ Tribe’s content onto a larger screen with the use of the Google Chromecast device.