Boku the global leader in direct carrier billing, recently announced new carrier partnerships in Germany and Italy to power carrier billing on Spotify. This is an expansion of Boku’s existing global partnership with Spotify that first launched in the United Kingdom and which now covers every major carrier in Germany and one of the leading Italian mobile operators.
With these new agreements, nearly 90 million mobile subscribers across these markets will be able to purchase Spotify Premium subscriptions using their mobile phone number without the need for a credit card.
With the partnership, Spotify gains the ability to provide a direct carrier billing option in these markets to easily acquire customers who find using their mobile phone number for PC and mobile web-based purchases to be the most secure and seamless way to pay. Spotify currently boasts more than 75 million active users, and 30 million paid subscribers across more than 50 countries worldwide.
