Samsung, Wednesday announced that Singapore will be the first market in the region to introduce the company’s flagship mobile payment service, Samsung Pay and it will be launched as early as the second quarter of this year, according to the company. Singapore will join South Korea, U.S and China in the list of Samsung’s priority markets to roll out this highly anticipated mobile payment service.
The company is partnering with major payment networks – American Express, MasterCard and Visa, and major banks in the island to offer the service.
Samsung Pay is a secure and easy-to-use mobile payment service that can be used to make purchases almost anywhere credit and debit cards are accepted.
The service will cater to a positive demand in Singapore where 71% of Samsung users have indicated interest in using Samsung Pay once it becomes available. This was based on a research study commissioned by Samsung in February this year involving 400 Singapore respondents.
Injong Rhee, EVP and Head of R&D, Software and Services of Mobile Communications Business at Samsung Electronics
Samsung Pay is an example of how Samsung is always striving to introduce new technologies that help to enhance and improve the quality of lives of consumers, especially as Singapore moves towards becoming a Smart Nation.
Deborah Heng, group head and general manager, MasterCard Singapore
This partnership with Samsung will offer MasterCard cardholders a new way to make payments simply, securely and swiftly with just a tap of their Samsung mobile phones.
