Verizon has launched new TV spots aimed at illustrating to users the difference between its '100% fiber optic network' Fios service and cable broadband. Fios is Verizon's bundled Internet access, telephone, and television service that operates over the operator's fiber-optic network serving over 5 million people in 13 states.
Tami Erwin, senior vice president and group president, Consumer and Mass Business Sales and Service, said that "The new TV spots are intended to do one thing: make it clear to cable customers that there is a difference between Fios and cable. Our Fios network is based on superior fiber optic technology, which means only our customers enjoy upload speeds as fast as download speeds at a better price than cable can offer."
The largest mobile operator in the US boasts that its '100% Fiber" Fios network has received numerous awards, including the #1 rating in PC Magazine's Reader's Choice Survey for Internet speed for 10 years running, and the J. D. Power Award for "Highest in Customer Satisfaction among Residential Internet Service Providers in the East Region" for three years in a row.