Viettel, the largest mobile operator in Vietnam has partnered with Fortumo to be the first to launch Google Play carrier billing in Vietnam. Starting from this week, 55 million subscribers of Viettel can purchase apps, music and books from Google Play by charging the purchases to their phone bill.
Fortumo cites World Bank that smartphone penetration in Vietnam has reached 36.2% of mobile phone users and only 1.9% of the people have a credit card and 26.5% have a debit card. This creates a significant gap in users who are able to access online content in Vietnam and those who are able to pay for it using traditional payment methods. Carrier billing resolves this issue, enabling both post-paid and pre-paid customers to make payments using just their smartphone or even feature phone, said Fortumo.
Gerri Kodres, Chief Business Officer at Fortumo
The key reason for Viettel selecting Fortumo was our industry-leading technical platform that is capable of simultaneously handling large app stores as well as leading OTTs. Additionally, Fortumo has been preferred choice for carriers in Asia because of our strong focus on the region and local presence.
