HOOQ, Singtel's video-on-demand joint venture with Sony & Warner has partnered with Fortumo to enable its customers in India to subscribe to its services by charging payments to their mobile phone bill.
Now, more customers can subscribe to HOOQ through carrier billing as this payment method is available to 584 million subscribers of Airtel, Vodafone and Idea in India on both prepaid and postpaid plans, said Fortumo is a statement.
The subscription charge is either deducted from the prepaid balance or added to the user’s monthly postpaid invoice. HOOQ’s monthly subscription gives users access to a wide range of video content from Hollywood blockbuster movies to popular local TV programs.
Ravi Vora, Chief Marketing Officer of HOOQ
HOOQ is an app built in Asia for Asia and we are aware that in order for more customers to be able to enjoy our product, we must first make it easy for them to purchase it. Partnering with Fortumo is a natural choice with their seamless integration and secured APIs with the carrier billing partners.
Sanjay Sinha, Head of Fortumo India
India is an attractive market for digital merchants right now as smartphone ownership is growing rapidly. New users want access to premium online content and entertainment, but often do not have a way to pay for this content.
