The second largest mobile operator in the US, AT&T unveiled it plans to launch three Over-the-Top(OTT) video services from DIRECTV in the last quarter of this year. The services which come in both free and paid versions will bring DirectTV's live, on-demand, and paid premium content to a wide range of devices including smartphones, tablets, Smart TVs, streaming media hardware and PCs.
The services, which will be provided without annual contracts, satellite dishes or set-top boxes will be available in the following 3 new streaming options:
DIRECTV Now
Offers a range of content packages, including much of what is available from DIRECTV today including on-demand and live programming from many networks, plus premium add-on options.
DIRECTV Mobile
This affordable offer will deliver a mobile-first user experience for people wanting to watch premium video and made-for-digital content directly on a smartphone, regardless of the wireless provider. Consumers can start watching video immediately after a simple sign-up and app-download process.
DIRECTV Preview
The tailored ad-supported service will showcase content from AT&T’s AUDIENCE Network as well as other networks and content sources, and millennial-focused videos from Otter Media, a joint venture of AT&T and The Chernin Group.
John Stankey, CEO - AT&T Entertainment Group
We are looking at these offerings differently than others in the market. We often hear from customers who want more content from streaming services, or who can’t get or can’t afford a traditional pay-TV service.
