Ericsson recently launched a new OTT Cloud Connect (OCC) service, an open cloud service that allows mobile operators across the globe to 'connect' to multiple OTT players to deliver new and creative services to users.
Ericsson is collaborating with Google as one of the first partners to get on-boarded on the OCC platform. This integration enables Google to bring innovative features and services to products such as YouTube and reach large numbers of users by leveraging the scale that OCC provides.
According to Ericsson, the OCC service strives to bridge the gap between operator networks and OTT services by exposing the OSS and BSS capabilities of operators to OTT players and vice versa. This brings simplicity to collaborations between OTTs and operators, making it possible for operators to offer unique application-specific features to end users for better experiences.
Diomedes Kastanis, Head of Technology, Business Unit Support Solutions, Ericsson
Collaboration, between operators and OTT providers, would be key as we start seeing new innovative services being introduced towards the end users. We are very bullish about the OCC platform and very happy to have integrated with YouTube as the first video platform.
Jay Akkad, Sr. Product Manager on the YouTube Emerging Markets team
Mobile environments introduce a number of complexities, but also a range of opportunities when it comes to delivering quality experiences for users. Ericsson's OTT Cloud Connect forges collaboration between operators and OTT providers to break down some of this complexity and open the door to a world of opportunity for enhancing services.
