MTN Group, a leading South Africa-based multinational Mobile Network Operator(MNO) has signed a content distribution agreement with Sony Music that will give its customers “unprecedented” access to Sony’s expansive catalogue of local and international performers. The deal was a culmination of nine months of talks between MTN and Sony Music.
The deal also includes access to caller ring back tones from Sony Music’s illustrious catalogue of both local and international artists, including but not limited to SA artists Zonke Dikana, AKA, Kurt Darren, and Kaylow, and popular gospel ensemble, Joyous Celebration.
Larry Annetts, Sales and Marketing Executive, MTN South Africa
We are delighted to have signed this agreement with Sony as it gives expression to our quest to promote and develop music as an art form.
Sean Watson, Managing Director, Sony Music Entertainment Africa
We’re very pleased to be working with MTN on creating another digital outlet for our artists’ recordings that meets the expectations of today’s music fans. We look forward to a great partnership in music with MTN.
