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FreeBee Data - Verizon's Sponsored Data Service is Out

FreeBee Data - Verizon's Sponsored Data Service is Out Image Credit: Verizon

Verizon, the largest mobile operator in the US has unveiled its own version of Sponsored Data service, dubbed FreeBee Data, joining the likes of T-Mobile and AT&T. FreeBee Data will help businesses drive better engagement with mobile content, said Verizon. The service will be offered in two models, FreeBee Data 360 and FreeBee Data. 

The FreeBee Data 360 is commercially available on beta for all Verizon's postpaid customers, where content providers can sign up to provide consumers some or all of their mobile content – whether in an app or mobile website – without using consumers' data plans. FreeBee Data 360 is billed using a per gigabyte pricing model. With FreeBee Data 360, businesses can sponsor some or all of their app or website content.

Through a separate FreeBee Data offering, content providers can sponsor specific consumer actions on a per-click basis, free of data charges for subscribers – including mobile video clips, audio streaming, and app downloads. Verizon plans for a beta trial of the pay-per-click service working with brands such as Hearst Magazines, AOL and GAMEDAY that will be sponsoring some mobile content for 1,000 test subscribers. For pay-per-click campaigns, the FreeBee Data icon (a "bee") appears next to sponsored content to let Verizon Wireless subscribers know that, when they click on that content, they will not incur data charges. 

Colson Hillier, vice president, Consumer Products at Verizon
By building capabilities to help brands promote their content and applications, our new FreeBee Data service is a powerful tool designed to help marketers take an active part in consumers' mobile lives. There's never too much of a good thing when it comes to engaging customers with great content. .

Author

Ray is a news editor at The Fast Mode, bringing with him more than 10 years of experience in the wireless industry.

For tips and feedback, email Ray at ray.sharma(at)thefastmode.com, or reach him on LinkedIn @raysharma10, Facebook @1RaySharma

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