MTN Group, Africa's largest mobile operator with more than 230 million customers has selected ItsOn's cloud-based solution to increase subscribers and revenue. The operator will be leveraging on the platform to offer enhanced services and new digital content through a personalized and affordable on-device commerce experience. MTN will start the deployment of the solution in Africa, said ItsOn.
According to the company, its platform is designed to virtualize and automate key operator business and operational support systems such as billing, charging, rating, policy, activation, marketing and on-device purchases. ItsOn's platform also includes a device application and virtual connected cloud service, which can instantly deliver a number of seamless operator-consumer transactions, including simple discovery of mobile services, contextual commerce offers, easy payment options and loyalty offers.
Albert Fernandez, Group Chief Consumer Officer of MTN
As we expand into emerging markets, we're seeing an untapped base of new smartphone users with a growing appetite for new services and digital content. We want to make it easier for our customers to access these services and content, act on contextual offers and purchase new goods directly from their device.
Greg Raleigh, Founder and CEO of ItsOn
We're proud to be working with MTN and we are honored that they have chosen our technology to power their vision for a digital on-ramp of new services for their users.
