Viettel, the largest operator in Vietnam, has launched AppMarket, a web-based app and game storefront for Android, Java, BlackBerry and Symbian users. The AppMarket provides unlimited downloads of premium apps and games for VND 10,000 a week.
Powered by the Opera Mobile Store, the third-largest mobile app store in the world, the “all-you-can-eat” app storefront offers selection of popular titles from more than 300,000 apps and games. The AppMarket has already attracted 174 Vietnamese app and game developers. Viettel’s AppMarket makes it possible for its subscribers to purchase paid apps and games without using a credit card, using a weekly subscription model.
According to Opera, the subscription model will also help strengthen Vietnam’s mobile-app development ecosystem. It provides increased marketing and monetization opportunities for both Vietnamese app developers and operators.
Viet Anh Nguyen, Country Manager for Vietnam at Opera
Mobile internet users in Vietnam have shown a strong interest in mobile stores, games and social-media content. Nearly 8 in 10 ad impressions through Opera Mediaworks are served to these three categories.
Phạm Thanh Phương, Vice Director of CSP Center at Viettel
AppMarket is the most affordable and convenient way to purchase paid apps and games for mobile internet users in Vietnam.
Image Credit: Opera
