Viettel, the largest operator in Vietnam, has launched AppMarket, a web-based app and game storefront for Android, Java, BlackBerry and Symbian users. The AppMarket provides unlimited downloads of premium apps and games for VND 10,000 a week.
Powered by the Opera Mobile Store, the third-largest mobile app store in the world, the “all-you-can-eat” app storefront offers selection of popular titles from more than 300,000 apps and games. The AppMarket has already attracted 174 Vietnamese app and game developers. Viettel’s AppMarket makes it possible for its subscribers to purchase paid apps and games without using a credit card, using a weekly subscription model.
According to Opera, the subscription model will also help strengthen Vietnam’s mobile-app development ecosystem. It provides increased marketing and monetization opportunities for both Vietnamese app developers and operators.
Image Credit: Opera