Etisalat is planning to introduce the first 4K Ultra-High Definition (Ultra-HD) TV service in the Middle East & Africa (MEA), which will be available exclusively for Etisalat’s eLife customers in the UAE starting from the first quarter of this year. The operator, in partnership with Huawei offers access to a bespoke 4K Ultra-HD TV Channel and rich Video On Demand (VOD) through Etisalat’s new 4K Set-Top Box.
The new service presents viewers with a 4K experience of 3840x2160 pixels - approximately four times higher definition than full HD, promising superior image quality without distortion or loss of quality on big screens. With 4K technology, colors are also more vivid and varied, with the image so sharp that users can see details not visible in standard definition, HD or even full-HD standards, said Huawei.
Rashed Al Abbar, Vice President of Consumer Product Innovation at Etisalat
As leaders in home entertainment, we are delighted to work with Huawei, enabling our customers to enjoy an IMAX-like experience at home.
Peng Xiongji, General Manager of Huawei UAE
This cooperation is a great opportunity to serve Etisalat’s customers who are looking for immersive and engaging video experiences. We believe that the mix of Etisalat and Huawei innovations in the 4K realm will ultimately provide the best services to customers in the region.
