Mobile operator focus on innovation is more than just hype, and successful innovation programs are helping operators target revenue growth worth trillions, according to Strategy Analytics' latest report.
Strategy Analytcis said that leading innovative operators, such as AT&T, Deutsche Telekom, Millicom, Orange, Singtel, Telefónica, Verizon Wireless and Vodafone, have developed multi-pronged approaches to innovation, embracing both internal and external elements. These operators recognize the importance of engaging with a wider ecosystem in an open, collaborative environment to drive innovation across many areas, such as network technologies, consumer service and enterprise processes that utilize mobile access.
Susan Welsh de Grimaldo, Director, Wireless Operator Strategies
Innovation is central to the survival of mobile operators in the evolving competitive landscape that includes over-the-top (OTT) companies grabbing customer mindshare and more value in the digital mobile value chain.
Phil Kendall, Executive Director, Wireless Operator Strategies
No single innovation will generate trillions in return, but through multiple innovation approaches mobile operators have the opportunity to tap into market areas such as mobile broadband services, Internet of Things (IoT) and smart cities that jointly represent trillions in value.
