As the 4G race intensifies in India, the third largest mobile operator in the country, Idea Cellular announced that it has launched its 4G LTE services across all the five states of South India - Andhra Pradesh, Karnataka, Kerala, Tamil Nadu and Telangana. In the first phase, Idea’s high speed 4G Network will be available across 75 towns in southern India, including Kochi, Madurai, Mysore, Vijayawada and Vishakhapatnam. The operator plans to roll out to another eight more cities by the 31st December.
Idea said that it will rapidly expand 4G services in all southern India metros and large towns including Bangalore, Chennai, Hyderabad, Trivandrum, Mangalore and Coimbatore by March next year. Idea is also gearing to launch 4G LTE services by March 2016 in other key markets namely, Madhya Pradesh and Chhattisgarh, Maharashtra & Goa, Punjab, Haryana, North East and Orissa, in a phased manner. By June 2016, Idea plans to cover 750 cities across 10 telecom circles.
Idea claims that it has received over a million 4G services requests from existing customers on its pre-book offer.
Himanshu Kapania, Managing Director, Idea Cellular
The launch of Idea 4G LTE services will further expand Idea’s Wireless Broadband network and propel the brand to an even higher growth trajectory, consolidating its market position.
Sashi Shankar, Chief Marketing Officer, Idea Cellular
Our wide range of attractive bundled 4G smartphone offers, rich digital content and consumer friendly plans will enable all customers to experience Idea’s latest world class 4G services.
