The Walt Disney company has signed a multi-year license agreement with China’s e-commerce giant, Alibaba Group to launch DisneyLife over the top service (OTT) service in the country. The new OTT service will feature a Mickey Mouse-shaped device that will allow Chinese consumers to stream movies, play games, read e-books and listen to songs from Disney.
The device will be available for pre-sale via Tmall.com from December 15th and will cost RMB799 (USD125.00) inclusive of one year subscription of DisneyLife basic package. The company, however did not reveal the monthly subscription fee once the one year period ends.
Wei Ming, Co-President of Youku Tudou Business Group and General Manager of Alibaba Digital Entertainment Business Unit
As we deliver on our goal to meet the needs of a consumers’ daily life, DisneyLife, launched by Alibaba Digital Entertainment Business Unit together with Disney, will provide the only holistic and trusted family friendly digital destination in China.
Luke Kang, Managing Director, The Walt Disney Company, Greater China
For nearly a century, Disney’s focus on quality storytelling and innovation has delivered audiences around the world the best stories, shared moments and extraordinary experiences. Disney and Alibaba share an ambition to exceed our audience’s expectations.
