Ooredoo has inked a partnership with Brightstar, US-based specialised wireless distributor to work together on end-to-end supply chain management across its footprint. Under the agreement, Brightstar will provide support in a range of areas, including procuring the latest mobile devices, forecasting, channel management and distribution, offering accessories, mobile digital solutions, device insurance and protection solutions. Ooredoo will also work togather with Brightstar to expand the range of wearable technology available for customers, and enrich their digital lifestyles.
The partnership will begin in Ooredoo’s key markets of Qatar and Kuwait with the launch of buyback and trade-in initiatives, device insurance programmes, and enhanced IT devices and accessories procurement.
Ahmed Al Derbesti, COO of Ooredoo Group
Ooredoo is strengthening our portfolio of services and products in the digital space, and Brightstar’s support will bring top quality smart devices, accessories, and other innovative IT products that will engage and delight our customers. With this support, we will be able to increase the level of smartphone penetration in our markets and enhance our data revenue.
Ela Cubukcu, Brightstar’s Regional Managing Director for Turkey, the Middle East, and North Africa
The Middle East telecom industry is evolving toward an operator-driven model due to the increase of LTE networks and more than 80 percent smartphone penetration. Customers are now looking to operators for complete device solutions with upgrade options every year.
