Hong Kong-based operator, PCCW via its media arm, this week announces its plan to launch Viu Over-the-Top (OTT) video service, a global Internet video platform. The company plans to debut the service in Hong Kong on October 26th and will progressively roll out across Asia including India, and the Middle East.
The move expands further the company's ventures into the internet video segment such as now TV - Hong Kong's first IPTV and largest pay-TV service, Moov - Hong Kong's first OTT music platform, and its investment in Vuclip, a leading mobile video platform that is serving over 8 million subscribers across 10 countries.
Based on a freemium model, Viu OTT video service offers Hong Kong users instant access to premium content sourced from Korea, Japan, Mainland China and Taiwan on multi-platforms and devices. Topping the list of enticing content is exclusive first time viewing in Hong Kong of the latest popular Korean drama series and variety shows offered with Traditional Chinese subtitling 8 hours after Korean telecast.
Viu OTT video service capitalizes on the paradigm shift in users' viewing habits and demands. By leveraging the Group's strong content providers' network, telco relationships, patented adaptive streaming technology by Vuclip, Viu OTT video service is well-positioned with today's discerning viewers in mind as they can now readily stream or download content directly onto their mobile phones, tablets, laptops and desktops.
