Russian mobile group, Mobile TeleSystems (MTS) has signed partner market agreement with Vodafone to leverage the latter's brand for its new 3G nework in Ukraine. England-based Vodafone’s brand will be used at MTS’s retail outlets and the majority of its dealerships.
The launch of 3G services under the Vodafone brand in Ukraine will commence in the coming months and will include the transition of MTS’s retail outlets and the majority of its dealerships. Vodafone, which has already rolled out 3G in 26 countries, will advise on network operation, network optimization and the introduction of high quality 3G services, including music and games applications for consumers.
Both companies have been working together since the original partner market agreement was signed in 2008. Under this agreement, MTS has gained exclusive access to a range of products, services and devices from Vodafone for both consumer and corporate markets. It has also helped MTS leverage Vodafone’s expertise in marketing and deployment of new technologies.
Vasyl Latsanych, Vice President, Marketing MTS
Since MTS and Vodafone began our partnership, MTS has drawn on Vodafone support for a number of key strategic initiatives, including the introduction of data services throughout our markets.
Stefano Gastaut, Chief Executive, Vodafone Partner Markets
The new, enhanced agreement with MTS enables us to bring the best of Vodafone’s products and services to the people of Ukraine. MTS Ukraine is building a high quality 3G network, which means Vodafone will launch in a strong position in the market.
