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Swisscom Pilots Smart City Traffic Management Using Crowd-Sourced Data

Swisscom Pilots Smart City Traffic Management Using Crowd-Sourced Data Image Credit: Swisscom

Swisscom is using the Internet-of-Things to help the town of Pully, one of the eastern suburbs of the city of Lausanne to reduce traffic congestion at the town centre. The method used by the oerator relies on anonymised and aggregated mobile phone data - a 'smart cities' concept. Based on anonymised and aggregated mobile phone data, Swisscom and the town of Pully are working together on a planning method that will improve infrastructure and traffic planning by making traffic flows clearly visible. 

According to Swisscom, smart cities are cities that take advantage of the opportunities offered by digitisation to network their infrastructure accordingly, allowing them to further improve living space and become more sustainable. Swisscom helps cities to achieve this by providing them with tools for planning and networking infrastructures to make management more efficient.

In a follow-up phase, Swisscom and Pully are planning to work closely with universities to develop further simulation models, which will in future also allow traffic forecasts to be drawn up, for example for major events. Data protection is ensured by this application at all times, as the data is anonymised and aggregated, said Swisscom.

Robert Gebel, Head of Business Development of Swisscom Enterprise Customers
Compared with current models such as the microcensus, the new method makes it possible to obtain much more precise data. It is able to depict traffic streams in their entirety.

Gil Reichen, Mayor of Pully
We want to use it to get a realistic picture of the traffic volumes and the length of time that traffic spends in the town centre. These results will enable us to implement city planning measures that really meet the needs of the residents of Pully.

Author

Ray is a news editor at The Fast Mode, bringing with him more than 10 years of experience in the wireless industry.

For tips and feedback, email Ray at ray.sharma(at)thefastmode.com, or reach him on LinkedIn @raysharma10, Facebook @1RaySharma

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