Smartfren Telekom Taps Celltick to Enhance Mobile Experience for Android Users with Custom Start Screen

Smartfren Telekom Taps Celltick to Enhance Mobile Experience for Android Users with Custom Start Screen Image Credit: Smartfren

Indonesian operator, Smartfren Telekom partners with Celltick, a global leader in mobile marketing to launch a personalized and intelligent start screen for its Android subscribers. With this partnership, Smartfren will provide its 12 million subscribers fast access to their favourite and most frequently used applications and functions, including special offers through a customized version of Celltick’s 'Start' that will be preloaded on Smartfren Android devices. Smartfren existing users will be able to download promotions via SMS broadcast, Smartfren website or “Mysmartfren” application .With Start, Smartfren will engage effectively with their subscribers, making them aware of the latest services and products offered to them and also to provide targeted offers.

According to Celltick, 'Start' provides users with an intelligent start screen giving users what they want most when they wake up their phone. Smartfren users will get a quick view into the most relevant news, personal social media feeds, weather, web search and more. Start utilizes a recommendation engine that uses big data techniques and collaborative filtering methodologies to adapt the start screen to users based on how they use their device.

Mr. Hermansyah, Head of Service of Smartfren
We are committed to providing technologies that add value to the mobile lifestyle of our subscribers, while making it easy for them to use it. Celltick Start allows us to lead the way in providing the best of breed mobile experience on the best of breed network available in Indonesia. 

Ronen Daniel, CEO of Celltick
We continue to focus on developing an intelligent, engaging start screen that users love and value. Adoption of Start by Smartfren is further proof to the market leadership position of our value proposition and the joint vision of both companies to provide high quality services to Android users.

Ray is a news editor at The Fast Mode, bringing with him more than 10 years of experience in the wireless industry.

For tips and feedback, email Ray at ray.sharma(at), or reach him on LinkedIn @raysharma10, Facebook @1RaySharma


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