Distruptive Mobile Virtual Network Operator (MVNO), FreedomPop, Tuesday launched a new iPhone Only Plan (iPhone 6S and iPhone 6) with unlimited talk, unlimited text and 1 GB of data for $20 a month, with the first month free. Customers can also opt for its free wireless plan which includes 200 minutes, 500 texts and 500 MB of data a month.
Yesterday, the US-based MNVO officially launched its service in the UK, piggybacking on Three UK's mobile network. In conjunction with the launch, FreedomPop is giving away unlimited free data promotions for UK customers who participate in downloading a coupon or taking a survey. FreedomPop said that 250,000 people have already signed up on a waiting list. The Operator however, is offering SIM-only plans for UK subscribers.
Commenting on the launch, Stephen Stokols, FreedomPop's CEO and co-Founder, said that "We're seeing a major industry shift in that consumers have more autonomy than ever before over where they purchase and how much they pay for their mobile devices and services, and we're proud to have played a major part of that change. We're ready to see the same shift happen in the UK."
Welcoming the move, Dave Fraser, CEO of Devicescape, a WiFi company said that, “FreedomPop has timed its arrival in the UK mobile market to coincide nicely with an impending reduction in incumbent operator numbers. With a marketing message pushing hard on low- and no-cost propositions, the new MVNO's disruptive intent could not be clearer. But price is not FreedomPop's only point of differentiation. In its native U.S. market, FreedomPop is part of the 'Wi-Fi First' movement, a group of MVNOs which position Wi-Fi at the heart of their connectivity offerings".
The MVNO startup which uses Sprint's network in the US to offer its mobile services for users in the country, in June, raised $30 million in funding from investors in Europe and the U.S to pursue new markets in Europe and Latin America and expand its market in the U.S. FreedomPop plans to extend its free plan to another five countries within the next 12 months.