India's largest mobile operator, Bharti Airtel will move all its prepaid mobile customers from the pay per minute to pay per second billing. The initiative is rolled out under the operator's new “Pay For What You Use” scheme to bill customers exactly for the duration of their call. Under the pay per minute plan, operators round up customer calls to the nearest minute, e.g.1 minute 30 seconds will be counted as 2 minutes.
Bharti Airtel said that though a large majority of Airtel prepaid mobile customers were already on the per second billing plan, with this initiative, the company will ensure that all the prepaid base is moved to the per second plan. While customer’s standard base rate plans will be shifted to a pulse rate of per second, they will have the freedom to opt for additional tariff discount packs of their choice for discounted per sec or per minute benefits, said the operator.
Ajai Puri, Director – Market Operations, Bharti Airtel (India & South Asia)
While we continue to invest aggressively in our network quality and deploy new sites to further enhance our robust & wide network presence, as yet another token measure of our commitment we are today taking the lead to move our customers to the affordable per second plans ensuring that they pay only for what they use.
