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Videotron Launches Zero-Rated 'Unlimited Music Service'

Videotron Launches Zero-Rated 'Unlimited Music Service' Image Credit: Deezer

Quebec-based Canadian Multi Service Operator (MSO), Videotron has launched a zero-rated free Unlimited Music service to its mobile customers in partnership with Stingray, Rdio, Google Play, Deezer and Spotify. The new service will allow its mobile customer to listen to their favourite tracks without worrying about data usage over its 3G and 4G network. Videotron, which has 702,900 mobile subscribers, noted that its G LTE network covers nearly 90% of Quebec, supporting speeds up to 150 Mbps. In the coming weeks and months, the operator plans to include other popular services, including Songza as part of the offering. 

Last year, T-mobile has introduced similar plan via its Music Freedom initiative, where ubscribers can access popular music streaming services which include Pandora, Rhapsody, iHeartRadio, iTunes Radio, Slacker, and Spotify without having to worry about their mobile data charges. It has since expanded the list with the inclusion of Apple music.

The Unlimited Music service will be offered free of charge to music-lovers and heavy data users who subscribe to a Premium plan (an All-inclusive Canada plan with at least 2 GB of data) or to an Internet + Mobile package with at least 1 GB of data.

Myrianne Collin, Senior Vice President, Strategy & Marketing of Videotron
Unlimited Music will help make the connection between fans of music from Québec and around the world, and the major music streaming players. We are proud to be able to offer our customers this service thanks to our agreements with key industry players, and this is just the beginning. 

Scott Bagby, President of International, Rdio
Big-name partners Unlimited Music involves the largest players in music streaming, a fast-growing, worry-free model that is democratizing the way people listen to music. Videotron's new innovative service is a great way for listeners to enjoy Rdio’s vast catalogue of over 35 million songs in free ad-supported streaming stations or on-demand subscription without data restrictions. We're extremely excited about this partnership.

Author

Ray is a news editor at The Fast Mode, bringing with him more than 10 years of experience in the wireless industry.

For tips and feedback, email Ray at ray.sharma(at)thefastmode.com, or reach him on LinkedIn @raysharma10, Facebook @1RaySharma

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