AT&T on Friday unveiled the revised Mobile Share Value Plans, promising to offer more for customers including 15GB for the price of 10GB. AT&T’s new Mobile Share Value plans now include five different price points - 300MB for $20 per month, 2GB for $30 a month, 5GB for $50 per month, 15GB for $100 per month and 20GB for $140 per month. The Operator also introduced higher data plans - 25GB, 30GB, 40GB and 50GB - for heavy users with customers who opt in for 15GB plan or higher plans having access to unlimited talk and text to Mexico and Canada. For business customers, AT&T is offering plans up to 200GB. At the same time, the second largest Operator in the US has retired 1GB, 3GB and 6GB plans for new subscribers.
AT&T said that if a customer purchases a device on their installment payment plan, AT&T Next, or brings their own phone, they will continue to receive a $25 per line discount for unlimited calling and texting on 15GB plans or higher, while those on smaller plans will receive a $15 discount per month.
David Christopher, chief marketing officer, AT&T Mobility
There’s never been a better time to be an AT&T customer. Last week, we announced a new offer to bundle DIRECTV and AT&T wireless service. Monday, we announced an offer that gives $500 in credits for DIRECTV customers when they switch to AT&T wireless service. Tomorrow, we roll out new plans for everyone, including a plan that gives 50% more data than on our most popular plan. And we’re not done yet.