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Vodafone Portugal Launches 'TV Commerce' Service

Vodafone Portugal Launches 'TV Commerce' Service Image Credit: Vodafone Portugal

Vodafone Portugal in partnership with yubuy has launched a new Click-to-Buy service, allowing its customers to purchase goods and services in real time, simply and intuitively, directly on their television set. yubuy is a 'TV commerce' solution that allows an easy, quick and secure purchase of services and goods directly from the comfort of customers' home.

The service will be offered via a push message that will appear on customer's screen with a brief presentation of a product that is related to the channel and programme they are watching. This will enable customers to make a purchase decision from the comfort of their sofa, with just a few clicks on the television’s remote control. 

As part of the launch, Vodafone is partnering with Benfica TV (BTV) to exclusively offer the 34th Portuguese Football League commemorative watch. Vodafone said that it has succesfully tested the ticketing solution during the official Benfica football match between SL Benfica versus FC Porto derby.

 

Author

Ray is a news editor at The Fast Mode, bringing with him more than 10 years of experience in the wireless industry.

For tips and feedback, email Ray at ray.sharma(at)thefastmode.com, or reach him on LinkedIn @raysharma10, Facebook @1RaySharma

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