Telstra is partnering with Roku, a leading streaming platform, to launch Telstra TV, a new streaming service designed specifically for Australian consumers. The service is expected to be available sometime in September. Telstra plans to offer customers the three leading subscription video-on-demand services - Presto, Stan and Netflix - via the new service, alongside a selection of TV catch-up services and the latest new release movies from BigPond Movies, Australia’s leading online movie rental store.
By combining Telstra's networks and content with Roku Powered players and the Roku platform, Telstra is confident that it can offer a superior streaming experience in the market designed specifically for Australian consumers.
Joe Pollard, Telstra GMD Media & Marketing
Australians have enthusiastically embraced video streaming as an entertainment platform and Telstra TV will differentiate Telstra as a provider of streaming content. Rather than restrict our customers’ choices, we want to host all the popular streaming video services on our platforms and make it easy for them to get all the content they want in the one place. Roku is renowned for producing streaming devices with an exciting variety of entertainment choices and great value. Roku devices are popular among consumers in the US, Canada and UK.
Andrew Ferrone, vice president of pay TV at Roku
The Roku Powered program enables Telstra to easily launch a streaming service that gives consumers access to top entertainment choices accessible through our award-winning streaming players. Telstra TV will add to Telstra's existing entertainment services, which include TBox and Foxtel from Telstra products.
