Sponsored data monetization startup, Aquto, Monday announced that Brightstar, a subsidiary of SoftBank Group has included the company's sponsored data solutions to its Mobile Digital Solutions portfolio. Aquto's solution will allow the wireless distributor giant to enable mobile operators around the world to improve their profitability and help consumers to get more out of their mobile devices.
Boston-based Aquto said that it has recently expanded into markets in Asia and Europe, and the partnership with Brightstar opens the door to a global network across more than 100 countries. The company cited eMarketer that the world of mobile adverting is a rapidly growing market estimated to be worth well over $100 billion by 2018.
Daniel Ghelman, Brightstar’s Head of Mobile Digital Solutionss
The global telecomm market is at a crossroads right now for a number of reasons. Smartphones are more accessible than ever; operators are engaged in fierce price competition while also investing heavily in their networks; content providers are multiplying; and digital lifestyles are becoming the norm. Operators are looking for opportunities to participate in the vast value creation that is being enabled by their investments, and Aquto’s unique approach benefits everyone.
Susie Kim Riley, CEO of Aquto
We are tapping into an ecosystem of app developers, advertisers and marketers whose businesses depend on being able to reach their users via mobile. By reducing the friction for mobile engagement, and rewarding their users with more data, we provide a win-win solution for all, where marketers get more users, users get more access, and operators can participate in the upside.
