Vuclip, the leading premium mobile video on demand service for emerging markets launched its service in Africa via a strategic partnership with Sakata Media to provide consumers with high quality regional and international content. Seen as one of the most popular content studios with the widest reach across Kenya, Sakata Media is working with Vuclip to extend its reach to mobile subscribers.
According to Vuclip, consumers throughout Kenya including Nairobi, Kisumu, Nakuru and Mombasa, can now enjoy unbuffered mobile access to Sakata Media's most popular content, including the latest gospel, Kenyan, Nigerian, and East African music videos, entertainment news, Afro cinema, current local series as well as international content, such as sports, movies, comedy, fashion, food, and music videos.
SK Blue, Director at Sakata Media
Despite all the recent mobile advances, consumers in our region still don't have easy access to quality video on demand content on mobile. Our partnership with Vuclip is a game-changer. Our viewers now can enjoy our expansive catalog of music videos and shows on mobile with no buffering. Vuclip is a strategic partner for us because they treat premium content the way it should be treated and consumers are willing to pay for that superior experience as long as it's affordable and easy.
Husein Sehorewala, Director of Business Development for Vuclip
In a recent study, we found that 90% of respondents from Kenya want a single source for regional and international videos and 79% reported that they prefer content in their native language. It's for these reasons Sakata Media is an excellent premium content provider for us to partner with to launch our presence in this region. With access to an amazing mix of international shows such as America's Got Talent, alongside regional content such as dance show SAKATA Mashariki, mobile consumers in Kenya will now enjoy watching these with an unbuffered viewing experience.
