Tango Telecom, the leading provider of Data Monetistion Solutions for evolving mobile networks, Monday announced that Grameenphone which is part of the Telenor Group has successfully launched Tango Telecom’s Data Retail Engine, the Tango DRE. The Tango DRE integrates intelligent campaign management and actionable analytics, enabling Grameenphone to enhance every subscriber’s experience in real-time by using predictive data analysis to drive marketing.
Tango Telecom said that the DRE platform automates the process of selecting and delivering targeted incentives and promotions, ensuring that the right offer always reaches the right subscriber at the right time. By ensuring that each subscriber interaction is contextual and relevant, Grameenphone benefits from increased service adoption and increased subscriber loyalty. The Tango DRE is a fully virtualised solution and cloud-available globally, enabling operators to benefit today from the many advantages of network functions virtualisation (NFV), added Tango Telecom.
Last week, another Bangladesh Operator, Robi Axiata Robi Axiata successfully launched its Dynamic Discounting Solution leveraging Tango Telecom's Data Retail Engine (Tango DRE).