Grameenphone Deploys Tango Telecom’s Data Retail Engine to Enhance Subscriber Experience

Grameenphone Deploys Tango Telecom’s Data Retail Engine to Enhance Subscriber Experience Image Credit: Grameenphone

Tango Telecom, the leading provider of Data Monetistion Solutions for evolving mobile networks, Monday announced that Grameenphone which is part of the Telenor Group has successfully launched Tango Telecom’s Data Retail Engine, the Tango DRE. The Tango DRE integrates intelligent campaign management and actionable analytics, enabling Grameenphone to enhance every subscriber’s experience in real-time by using predictive data analysis to drive marketing. 

Tango Telecom said that the DRE platform automates the process of selecting and delivering targeted incentives and promotions, ensuring that the right offer always reaches the right subscriber at the right time.  By ensuring that each subscriber interaction is contextual and relevant, Grameenphone benefits from increased service adoption and increased subscriber loyalty. The Tango DRE is a fully virtualised solution and cloud-available globally, enabling operators to benefit today from the many advantages of network functions virtualisation (NFV), added Tango Telecom.

Last week, another Bangladesh Operator, Robi Axiata Robi Axiata successfully launched its Dynamic Discounting Solution leveraging Tango Telecom's Data Retail Engine (Tango DRE). 

Ashiqur Rahman, Head of VAS & MFS Planning, Grameenphone
Tango Telecom’s solution give us an intuitive, automated way to engage with our subscribers in real-time using post call notifications.  By creating offers based on real-time actionable analysis of our subscribers' usage and behaviour, we are giving our subscribers what they need, when they need it. We know that each of our subscribers is unique and the Tango DRE is the best solution to ensure that we treat them as individuals and continue to lead the market with proactive subscriber-centric services.

Mayoor Mahendra, Chief Commercial Officer, Tango Telecom
By automatically matching the most relevant promotions and offers to each subscriber, we are providing Grameenphone with the ability to create a very unique and personalised experience for each one of their subscribers.  Real personalisation in real-time.  We are very pleased to work with Grameenphone to enable them to continue to offer a superior quality of experience to their subscribers and to successfully optimise subscriber loyalty and retention.

Ray is a news editor at The Fast Mode, bringing with him more than 10 years of experience in the wireless industry.

For tips and feedback, email Ray at ray.sharma(at)thefastmode.com, or reach him on LinkedIn @raysharma10, Facebook @1RaySharma

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