FOX International Channels (FIC) has announced the launch its Over-the-Top (OTT) service to the South Asian market in partnership with Avex in Japan, Tencent and its OTT partners in China, Astro in Malaysia and Cignal in the Philippines. Announcing this at the recent Asia Pacific Operators’ Summit, FOX said that it will bring its key brands FOX, FOX Sports and National Geographic Channel via the OTT service which also includes other value added services from SVOD and linear streaming to catch-up TV.
The South Asian OTT/Internet TV market is seeing huge traction lately, especially among the South East Asia countries where few major partnerships were announced recently. HOOQ, a new OTT service offered jointly by Singtel, Sony Pictures Television and Warner Bros was launched in the Philippines in February this year in partnership with Globe Telecom.
Another OTT TV startup in the region, iflix, has completed a $30 million round of funding led by an investment firm, the Catcha Group and Philippine Long Distance Telephone Company (PLDT), in its preparation to introduce the OTT service across the Southeast Asia region. The market is also expecting the entry of Netflix to the region, after the OTT giant's recent debut in Australia and New Zealand.