EE, the UK’s leading digital communications company, last week launched the EE Power – a free portable smartphone charger with unlimited swaps at its over 500 stores across the country. EE Power is available to all EE's post-paid and PAYG customers as well as to customers subcribed to its fixed line and broadband services. For non-customers, the EE Power is available at £20.
According to EE, the innovative scheme is designed to ensure that EE's customers stay charged at all times with ‘never ending power’. EE customers will be able to pick up a free Power Bar in any EE store by requesting a unique code via text. Once the EE Power Bar has been used to charge a device, customers can recharge the portable battery themselves or, if out and about, they can swap it for a fully-charged replacement bar at any EE store nationwide – for free and as many times as they like.
Upon launch, some EE stores were reported by Mobile News UK to have run out of the chargers within 24 hours.
Pippa Dunn, Chief Marketing Officer EE
Almost everyone’s experienced the frustration associated with running out of battery and it always seems to happen when you need your phone the most. With EE Power, we’re trying to help by giving our customers a Power Bar that can simply be swapped for a fully charged one at any of our stores, at any time, for free.
