Ooyala, a Telstra subsidiary and a leading innovator in premium video publishing, analytics and monetization, is making it fast and simple for Ooyala customers to syndicate video to the popular Amazon Fire TV line of devices. Ooyala's syndication feeds are one of the fastest ways for publishers to distribute content to the living room, and Amazon Fire TV, which is available in the US, UK and Germany, now becomes another important channel for providers looking to reach online viewers with a lean-back experience.
By utilizing Amazon's HTML5-based Web App Starter Kit for Amazon Fire TV to create an Amazon Fire TV app, Ooyala said that their customers can quickly create a syndication feed for the app which groups any number of live or video-on-demand assets into desired categories, such as movies, sports or documentaries, for the viewer. PGA Tour is among the first to syndicate to Amazon Fire TV via Ooyala's video platform, said Ooyala.
Steve Rabuchin, Vice President, Amazon Appstore
We are thrilled that Ooyala customers can now easily syndicate video to Amazon Fire TV, directly reaching new viewers right in their living rooms. This brings a whole new set of content to our customers that we know they will love, and provides a fast and easy way for developers to build apps for the television experience.
Jonathan Wilner, Vice President of Products, Ooyala
People today have a big appetite for discovering and enjoying new kinds of video on the biggest screen in the house. Amazon Fire TV is not only one of the fastest ways for publishers to get their content onto the TV, but also one of the easiest ways for people to find great content that's not available through traditional TV. We're seeing more and more customers adopting syndication to connected TV devices as a way to engage their audience in new ways, and we expect Amazon Fire TV to be another great driver of that growth.