This week, Singtel launches Wavee, its Over-the-Top (OTT) application that allows users to make high-quality voice and video calls, and send instant messages. To promote the OTT service, Singtel is waiving all local data charges for Wavee usage on Singtel prepaid and postpaid lines till 9 July, 2015. The operator also plans to allow calls from the OTT app to any local number in the second half of 2015.
Singtel claims to be the first mobile operator in Southeast Asia to launch such a service and promises not to allow advertising. The app is available for free download from both the Android Google Play and Apple App Store and is supported on all devices equipped with Android 4.1 and above, and iOS 7 and above.
The OTT app, said Singtel, provides Android users the option to integrate SMSes into their Wavee message inbox – choosing Wavee as their default messaging app which directs all SMSes to the app, reducing the need to toggle between the two. Singtel iPhone users will soon be able to enjoy this feature, enabling friends on both platforms to chat using one central inbox.
In addition to these, Wavee features a wide range of specially designed, locally themed stickers, including one with cheeky army-related references. Users can send their friends and family a sketch, choose a photo, file or colour as the background, and easily overlay a border, sticker, text or a freehand sketch.
Johan Buse, VP for Consumer Marketing, Singtel
People are looking for richer, more seamless and personal ways of communicating. With Wavee, we are giving our customers a holistic, end-to-end service. Wavee is the first of its kind to combine all these features on one app, with a distinctively local touch. For instance, it allows users to send files and messages while on a call, which most other similar apps do not.
