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Airtel Ghana Partners DOTGO to Launch SMS Web Browsing Service

Airtel Ghana Partners DOTGO to Launch SMS Web Browsing Service

DOTGO, a mobile messaging company, partners Airtel Ghana to deploy its SMS-based Internet service that gives access to the internet without requiring cellular data or Wi-Fi – on both feature phones or smartphones - to its 4 million subscribers. DOTGO’s SMS Web Browsing service gives mobile users, particularly in areas where Internet penetration is low, access to e-mail, news, and to websites like Wikipedia, Yahoo! and Facebook.  

According to DOTGO, its messaging platform also provides mobile operators with much-needed protection against the growing revenue losses caused by Internet-based services that bypass the carrier, such as messaging delivered by OTT players. Mobile industry analyst Ovum estimated that OTT services may have cost operators as much as $32.6bn in 2013 alone. DOTGO added that the platform allows mobile operators to recoup these revenue losses and reclaim the relationship with the subscriber, while creating new revenue streams with innovative products that demonstrate clear value for the customer.

DOTGO co-founder and CEO, Stefan Gromoll 
Nearly two thirds of the world lack access to the Internet, and we are proud to have developed a messaging technology that can go some way towards changing this. The benefit for mobile operators using DOTGO’s SMS Browsing service is that they can deliver basic Internet access to every single subscriber, from urban centersto the farthest corners of a country.  They can then go on to use the same core platform from DOTGO to deliver a range of additional revenue-generating SMS- and data-based messaging services for feature phone and smartphone users alike.

Manu Rajan, Marketing Director for Airtel Ghana 
DOTGO’s powerful platform has democratized the Internet for our subscribers. Yes, smartphone adoption is growing fast, but feature phones are still heavily in use.  With DOTGO’s expertise, we have instantly increased Internet penetration in Ghana by enabling our feature-phone users to access the Internet with their existing phones.

Author

Ray is a news editor at The Fast Mode, bringing with him more than 10 years of experience in the wireless industry.

For tips and feedback, email Ray at ray.sharma(at)thefastmode.com, or reach him on LinkedIn @raysharma10, Facebook @1RaySharma

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