Indosat, one of the largest telecommunications networks and service providers in Indonesia with over 54 million subscribers has formed a strategic partnership with Vuclip, a leading premium mobile video on demand service for emerging markets to offer premium mobile video on demand service. The new service is launched at 1000 Rupiah per day, bringing mobile content such as music videos, reality television series from premium partners such as MNC Group, Viva, Kompas TV, Kapanlagi, Malesbanget.com and Masak TV.
According to Vuclip, its Dynamic Adaptive Transcoding Technology will empower Indosat subscribers to watch unbuffered videos, optimized for network variability, across all mobile devices. In addition to Indonesian consumers, Vuclip said that it offers its highly popular premium video on demand services in the UAE, Malaysia, India, Thailand and Egypt via partnerships with leading carriers in each of these countries.
Arun Prakash, COO, Vuclip
We admire Indosat's mission to deliver a superior experience to its mobile subscribers. We are happy to partner with Indosat to turn that mission into a reality by providing a high quality premium video on demand service to the consumers in Indonesia. A wide selection of premium local and global content, an amazing unbuffered viewing experience, convenience to watch any video any time at an affordable price point is what makes our service very popular amongst millions of paying subscribers in Southeast Asia. This partnership reiterates our strategic focus and commitment to millions of subscribers in the Indonesian market.
Kevin Henry, Group Head of Data & VAS, Indosat
Vuclip's approach to inspiring consumers to consume mobile video is in line with Indosat's strategy to lead the market with differentiated quality offerings at affordable prices for subscribers. It's Vuclip's combination of a smooth viewing experience and compelling content riding on our best in class network rollouts that is really exciting. This unique subscription approach is a very attractive one that should delight our customers. They can see that they are getting a fantastic value and this allows them to explore and discover interesting content with no limits imposed.