Cellcom, Israel's largest cellular operator, has launched Cellcom tv, a new multi-screen Over-The-Top (OTT) TV and Video on Demand (VoD) service leveraging Vubiquity's international programming and content processing. Vubiquity, the leading global provider of premium content services and a global provider of multiplatform video services and solutions is also supporting on-going marketing and promotional support for the international content.
Cellcom tv promises customers access to premium movies from major Hollywood studios, such as Sony Pictures, NBCUniversal and Disney, as well as outstanding dramas, comedies and kids content from top suppliers including Disney-ABC, Lionsgate, CBS Studios International, Sony Pictures Television, NBCUniversal, BBC Worldwide, Disney Channels and Nickelodeon. The service with monthly subscription fee will also have full VoD functionality to pause, fast forward and rewind content.
According to Vubiquity, it licenses content from all the Hollywood studios, large independents, and a wealth of boutique content providers and will provide Cellcom tv's customers with a wide range of premium programming and films.
Adam Poulter, Managing Director for EMEA at Vubiquity
We’re delighted to be working with Cellcom Israel to enable their customers to watch top-quality TV and films whenever they want. Today’s consumers are time-poor and no longer satisfied with rigid broadcasting schedules. People increasingly want to 'snack on’ content when they can find the time – on whatever device they happen to be using. Vubiquity works with content owners and service providers to meet consumers' demand to watch video content on their own terms. Cellcom tv is a reflection of our rapidly changing viewing habits and the launch marks an exciting new chapter in the Israeli television market.
Nir Sztern, Chief Executive Officer of Cellcom Israel Group
We are proud to launch Cellcom tv and to bring this news to television consumers in Israel. This is a long-term strategy that will contribute to establishing our position as a leading communication group in Israel. Based on the experience generated by similar processes around the world, expanding the product offering to include television strengthens customer loyalty and benefits the company with potential future growth. We are happy to work with Vubiquity, a leading international partner, alongside local content providers and thus offer the customer a diverse content offering encompassing all genres.