Four Times More LTE Data for Just $5, Offers T-Mobile

27 August 2014
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T-Mobile Planet Hollywood Signage at CES Image Credit:T-Mobile

T-Mobile intensifies the competition in the US mobile data market by offering a full 2GB of data for just an additional USD5 per month. Just last week, T-Mobile made headlines with the announcement of its referral program which directly targets the customers of its close rival, Sprint. T-Mobile's referral program offers a full year free unlimited LTE data upgrade for Simple Choice customers or  $10 credit each month for twelve months for those who are already on a unlimited plan, for both the referrer and the referred party. 

T-Mobile now tops this offer with 2GB of data which subscribers can add onto their Simple Starter plan. The Simple Starter plan which was launched in May this year comes with unlimited talk and text and 500MB of LTE data for just USD40. By making it USD45, subscribers will now enjoy four times the amount of data on LTE. According to T-Mobile, the plan remains free of annual service contract and protects users against overages.

In its statement, T-Mobile said that its network boasts much higher capacity in terms of network spectrum per customer compared to its rivals. Its network capacity is continuously expanding with the roll out of its newly acquired 700Mhz spectrum, converting 2G to 4g coverage. T-Mobile says that its nation-wide 4G LTE network now covers 233 million Americans. 

People who use loads of data use T-Mobile. And it’s no wonder. The old guard telecoms punish people for using more data on their networks with crazy overage charges and fees. Get Verizon’s $50 plan and use just one gig more data, and the price jumps to $65. It’s crazy. At T-Mobile, we designed our network data-strong so our customers could use the hell out of it.  And that’s just what they’re doing.”

-       John Legere, president and CEO, T-Mobile

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Executive Editor of The Fast Mode | 5G | IoT/M2M | Telecom Strategy | Mobile Data Innovations 

Tara Neal covers stories on strategies and initiatives in the Digital Telco space, and anchors the 5G and IoT/M2M verticals on the publication. Tara holds a First Class Honours in BSc Accounting and Finance from The London School of Economics, UK and is a CFA charterholder from the CFA Institute, United States. Tara has over 20 years experience in technology and business strategy.

Follow her on Twitter @taraneal11, LinkedIn @taraneal11, Facebook or email her at tara.neal@thefastmode.com.

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