T-Mobile Woos Sprint's Customers with 1 Year Unlimited LTE Data on its Referral Program

24 August 2014
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Un-carrier 3.0 Event Credit: T-Mobile

T-Mobile has stepped up its effort to attract more subscribers with its latest referral program that directly targets the customers of its competitor, Sprint. Both T-Mobile and Sprint are major service providers in the US and the move by T-Mobile will be intensifying the competition between both brands. T-Mobile's referral program offers a full year free unlimited LTE data upgrade for Simple Choice customers or  $10 credit each month for twelve months for those who are already in a unlimited plan, for both the referrer and the referred party. 

This latest offer by T-Mobile comes after Sprint unveiled a new pricing strategy for individual and family plans last week. The Sprint Family Share Pack, promises twice the amount of data compared to present offers in the market as well as allowing sharing of data across up to 10 lines, covering multiple mobile devices such as smartphones and tablets.

T-Mobile in its promotion asks its customers to participate in the referral program to benefit from the free data offer while 'rescuing' existing Sprint customers whom it says are left out in Sprint's new offer that is reserved only for new subscribers. According to Sprint, the program, which is available only for post-paid customers, will commence next Friday, 29th of August and referred persons have 30 days to accept the referral and activate their service with T-Mobile to qualify for the offer.

"It continues to amaze me to see the old carriers failing to listen to their customers−or reward them for their loyalty. That arrogance and indifference has defined the U.S. wireless industry for too long. We’re changing all that. In fact, this entire Un-carrier consumer movement is built on the simple act of listening to customers.” 

-       John Legere, president and CEO of T-Mobile

Executive Editor of The Fast Mode | 5G | IoT/M2M | Telecom Strategy | Mobile Data Innovations 

Tara Neal covers stories on strategies and initiatives in the Digital Telco space, and anchors the 5G and IoT/M2M verticals on the publication. Tara holds a First Class Honours in BSc Accounting and Finance from The London School of Economics, UK and is a CFA charterholder from the CFA Institute, United States. Tara has over 20 years experience in technology and business strategy.

Follow her on Twitter @taraneal11, LinkedIn @taraneal11, Facebook or email her at tara.neal@thefastmode.com.

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