Indosat Ooredoo, Indonesia’s leading digital telco, and Groundhog, a leading provider of Mobility Intelligence, announced the launch of the Demand Ads software platform, Programmatic Advertising Service, which aims to provide a data-driven digital advertising solution that helps marketers achieve optimal advertising performance.
Powered by Groundhog Technologies’ AI-powered data enrichment engine and Advertising Trading Desk (ATD), the Demand Ads platform consists of a Demand Side Platform (DSP), and it is completed with a Data Management Platform (DMP) to generate a better insight on advertising demand among users.
The platform utilizes machine learning, and real-time bidding technologies to allow users to precisely identify the right target audience for specific campaigns, product promotions, and marketing activities.
Ritesh Kumar Singh, Chief Commercial Officer of Indosat Ooredoo
Based on the report, the digital advertising budget spending is expected to grow approximately 14% by 2026 in the Southeast Asia region. Accompanying this growth, platform is launched to help optimize the ads budget by producing a great outcome based on the precise user demands. We believe that this partnership with Groundhog Technologies will deliver impactful digital solutions for business growth in every sector through powerful ads performance.
David Chiou, Chief Executive Officer of Groundhog Technologies
The richness of telco data is unparalleled, especially after 3rd party cookies have been retired. Groundhog Technologies has supported mobile operators to analyze and understand subscriber behavior with Mobility Intelligence for over two decades. Now, it is our great honor to work with Indosat Ooredoo to seamlessly integrate their insights into subscriber behavior with the digital advertising ecosystem.
