South African mobile operator Vodacom this week announced that its VodaBucks Rewards Programme has grown in leaps and bounds, since its debut a year ago.
The basic ingredient of this loyalty incentive has been to reward customers for their loyalty and engagement with the brand. More than 27 million customers have earned over 7.5 billion VodaBucks, with many spending their unified virtual currency in the different categories of the stores.
The VodaBucks Store has also grown significantly now giving customers the ability to choose different categories - fashion & sport; Gadgets & Tech; Home Appliance & Electronics; Devices; Entertainment & Travel; Food & Household, with an additional adhoc category dedicated for seasonal shopping sales, such as Spring or Black Friday.
In the last year, over 1,68 billion shopping discounts have been issued on the operator's Shake platform, exclusively on the Vodacom network. Vodacom launched the VodaBucks Rewards Programme to reward customers and incentivise them every time they achieve personalised behavioral goals, such as buying specific bundles using the Just-4-You platform or the My Vodacom App.
Jorge Mendes, Chief Officer of Vodacom Consumer Business
We are encouraged by the uptake of our newly launched VodaBucks Rewards Programme. The numbers show that the Programme has been well received by our customers, with the current engagement beyond our initial expectations. We appreciate every single customer on the Vodacom network, which is why we reward them for simply remaining loyal to SA’s leading network.
