As part of its growing bouquet of digital services, Airtel Payments Bank recently launched DigiGold in partnership with SafeGold - the leading provider of digital gold.
With DigiGold, Airtel Payments Bank’s savings account customers can invest in 24K gold using the Airtel Thanks app. Customers can also gift DigiGold to their family and friends, who have a savings account with Airtel Payments Bank.
The gold purchased by customers is stored securely by SafeGold at no additional cost and can be sold through Airtel Thanks app at any time in a matter of few clicks. There is no minimum investment value requirement and customers can start with as low as one rupee.
SafeGold, the leading provider of digital gold, offers customers 24K gold ascribing to international quality standards. It combines the convenience and speed of the internet with the safety of a SEBI registered Trustee, and more security than traditional gold purchases.
Ganesh Ananthanarayanan, COO, Airtel Payments Bank
DigiGold is the latest addition to our neo-banking proposition of simple, secure, and value-driven products. Our customers can now invest in gold through a seamless digital journey on our app.
Gaurav Mathur, MD, SafeGold
Gold being a part of almost every Indian’s investment portfolio, it is imperative for the ecosystem to devise avenues that empower every citizen to buy and sell gold digitally.
