Amazon on Wednesday introduced Prime Video Mobile Edition – a mobile-only plan at an introductory price of ₹89.
India becomes the first Amazon Prime country in the world to offer customers a mobile-only Prime Video plan. Prime Video Mobile Edition is a single-user mobile-only plan, providing SD quality streaming to customers which is created especially for a mobile-first country like India. Prime Video is), India’s premier communications solutions provider, for the first roll-out of Prime Video Mobile Edition.
As part of the Prime Video Mobile Edition launch in India, all Airtel customers on bundled pre-paid packs can avail a 30-day free trial by simply signing up to Amazon from the Airtel Thanks app using their mobile number. After the 30 day-free trial, Airtel customers can continue to enjoy Prime Video Mobile Edition through pre-paid recharges starting at an introductory offer of ₹89, to get 28-days of Prime Video Mobile Edition along with 6GB data or choose a ₹299 pack of 28-day validity that includes Prime Video Mobile Edition along with unlimited calls, data access of 1.5 GB per day.
Customers who want to get the complete Prime Video experience including multi-user access, streaming across devices including Smart TV and the ability to enjoy content in HD/UHD in addition to having access to all Prime benefits including ad-free music with Prime Music and free fast delivery on Amazon.in, Prime Reading and other Prime benefits, will have the option of recharging with a 30-day Amazon Prime membership at ₹131 or recharge with a ₹349 pack of 28-day validity that includes Amazon Prime membership along unlimited calling, data access of 2 GB per day.
Jay Marine, Vice President, Amazon Prime Video Worldwide
Given high mobile broadband penetration in the country, the mobile phone has become one of the most widely used streaming devices. With the launch of Prime Video Mobile Edition we look forward to entertaining every Indian with our Exclusive and Original content.
Gaurav Gandhi, Director and Country General Manager, Amazon Prime Video India
Over the last 4 years, Prime Video has become the country’s most loved premium streaming service with viewership coming from over 4,300 towns and cities. We believe that the Mobile Edition plan will further accelerate Prime Video’s adoption in India and allow an even larger number of customers to access our popular entertainment content.
