Deutsche Telekom has launched an extensive marketing campaign on June 19 to illustrate the new possibilities that 5G offers to the general public.
'With 5G, nothing separates us anymore - that's the central motto of the campaign, which Deutsche Telekom is implementing in two stages. In stage one, it describes what 5G stands for and what benefits it offers. In the second phase, it will underscore how 5G makes people's lives even more exciting, creating an undreamt-of feeling of closeness.
The campaign also involves giving 5G its own high-profile visualization. It will take place OOH (outof home), in print advertising, shop design, and the accompanying online and social media activities. Deutsche Telekom also staged an impressive light show, based on the abbreviation 5G, to launch the campaign. The ad illustrates the benefits and many possibilities of the new technology in a thrilling series of black-and-white video sequences.
Christian Loefert, Responsible for the Campain at Telekom Deutschland
We will show people what Germany's largest 5G network makes possible. As we see it, 5G stands for digital optimism – and we are linking this technology with our brand.
