TrueMove H, a leading MVNO in Thailand and a subsidiary of True Corporation has inked a direct carrier billing partnership with DOCOMO Digital.
Through the partnership, the companies aim to develop a payments delivery platform for True’s subscribers to buy apps and content in appstores such as Google Play, and directly from OTT Merchants conveniently, quickly and securely as part of their mobile phone bills.
There are close to 50 million internet users in Thailand today, with a whopping 85 percent of those between the ages of 16 and 64 surveyed by GlobalWebIndex reporting that they already buy products and services online. The overall market for digital content in Thailand is close to US$400 million in sales per year.
DOCOMO Digital’s payments’ platform seamlessly integrates business intelligence, bad debt management, subscription analytics and CRM capabilities into TrueMove H’s infrastructure ,enabling improved visibility of the end users and transaction volumes. The DOCOMO Digital payments platform is purpose built for making mobile commerce seamless, offering end-to-end subscription managementand TrueMove H will be able to bring onboard new digital merchants quickly, so that TrueMove H’s subscribers can consume digital content and services of their choice safely and conveniently as part of their mobile subscriptions.
Justin Ang, Deputy Group Chief Commercial Officer, True Corporation
We have been at the forefront of digital innovation in Thailand, and this partnership with DOCOMO Digital allows us to bring a wide selection of apps and content to our customers in a way that is consistent with our vision for digital excellence.
Jonathan Kriegel, CEO of DOCOMO Digital
We are confident TrueMove H will leverage our platform to offer even more exciting services to its subscribers, in line with its vision to be the best carrier in the region.
