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South Africa’s Vodacom Launches Ad-funded Free Mobile Internet Service

South Africa’s Vodacom Launches Ad-funded Free Mobile Internet Service Image Credit: Vodacom

Vodacom, South Africa’s largest mobile operator, launched free internet service powered by Upstream’s Zero-D connectivity platform to its mobile users. 

Since its introduction the operator has seen a massive uptake with 55 per cent of its subscriber base already engaging with the portal.  Users are averaging sessions of nearly six minutes as they “snack” on the free digital content available in the platform. 

Vodacom subscribers that have run out of data are automatically redirected to the Zero-D portal, branded Vodacom Flex, where they continue to have access to essential internet services. These currently include web search, local and international news as well as weather reports.  The portal also gives subscribers the option of digitally topping up their service for increased airtime or data.

Zero-D, an ad-funded free mobile internet platform, gives users the fallback option of a zero-rated web environment when they run out of credit.  Upstream worked with Vodacom to design and brand a set of internet services which will be most meaningful in the South African market.  For the operator it means that they can increase their customer satisfaction and reduce churn in competitive markets.  For the subscribers, it means that they can be supported by their mobile operator when they most need it. In South Africa, on an average wage, one needs to work for two days to afford 1GB of data.

Kostas Kastanis, Head of Zero-D, Upstream
For hundreds of millions of people across the world, topping up is not something that they can physically do or afford to do when they run out of credit.  That means there are missing out on connectivity to the digital world. 

Author

Ray is a news editor at The Fast Mode, bringing with him more than 10 years of experience in the wireless industry.

For tips and feedback, email Ray at ray.sharma(at)thefastmode.com, or reach him on LinkedIn @raysharma10, Facebook @1RaySharma

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