Viu, a leading pan-regional OTT video service from PCCW Media Group,and Discovery Networks Asia-Pacific recently announced their first content collaboration.
With the partnership, Viu will bring 'No Sleep No FOMO', a highly social media engaged reality travelogue produced by Viu, to Discovery Channel and Discovery Asia in 14 Asian markets.
Subscribers of Discovery Channel and Discovery Asia in Brunei, Cambodia, Hong Kong, Indonesia, Macau, Malaysia, Mongolia, Myanmar, the Philippines, Singapore, South Korea, Taiwan, Thailand and Vietnam, will be able to enjoy the program. Discovery Channel and Discovery Asia reach over 22 million households in these markets.
The eight-episode reality travelogue features the hottest Asian celebrities and social media influencers conquering popular destinations. They have to complete 60 missions within 60 hours without sleepin different cities.
Helen Sou, SVP, Digital Media, PCCW Media
This win-win collaboration not only maximizes the value of content we created for both viewers and partners, but also enables our pan-regional content to travel to more countries.
Anna Pak Burdin, Discovery's VP and GM for Southeast Asia
No Sleep No FOMO celebrates our global DNA – living life to the fullest, all within 60 hours. We are delighted to partner with Viu, a leading pan-Asia OTT platform, who shares our vision of providing premium content to viewers.
