UK's O2 Launches Apple Watch Series 4 with Built-in Cellular on its Custom Plans

UK's O2 Launches Apple Watch Series 4 with Built-in Cellular on its Custom Plans Image Credit: O2

O2 last week announced the launch of Apple Watch Series 4 that comes with fitness and health capabilities with built-in cellular, for new and existing iPhone pay monthly users on custom plans.

Launched in 2018, custom plans allow customers to choose how much they pay for their device upfront and choose to spread the remaining cost between 3 and 36 months at 0% APR for a lower monthly bill.

Apple Watch Series 4 features a stunning display that’s over 30 percent larger, a thinner, smaller case and a new interface with more information and richer detail. Apple Watch Series 4 with cellular allows customers to stay connected, make calls, receive texts and more, even without iPhone nearby. 

Apple Watch Series 4 with watchOS 5 brings advanced activity and communications features, along with revolutionary health capabilities, including a new accelerometer and gyroscope, which are able to detect hard falls, and an electrical heart rate sensor that can take an electrocardiogram (ECG) using an ECG app.

Customers who purchase Apple Watch on O2 between Friday 14 June and Wednesday 18 December 2019 will benefit from 6 months’ free airtime for their watch.  At the end of their 6 month promotional period the cost of an Apple Watch Airtime Plan will be £5 per month.

Nina Bibby, CMO, O2
And thanks to custom plans, customers have the freedom to choose their upfront payment and contract length.   By offering customers this additional flexibility we are making it even easier for them to get their hands on the latest tech at a price that suits their individual needs. 

Ray is a news editor at The Fast Mode, bringing with him more than 10 years of experience in the wireless industry.

For tips and feedback, email Ray at ray.sharma(at), or reach him on LinkedIn @raysharma10, Facebook @1RaySharma


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